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How Can Mattel, Inc. And Other Toymakers Beat Lego?

2014-09-08 23:44:24| Toys - Topix.net

According to The Wall Street Journal , one of the main reasons Lego booked an 11 percent revenue boost in the first half of 2014 -- making it the biggest toy company in the world by sales -- was the release of "The Lego Movie." Lego saw profit in the first half of $273 million on $2.03 billion in sales.

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