More Americans are using platforms other than the PC to browse the web and consume digital media. We must change with them and have a mobile presence to stay in front of our customers. Recent research by comScore, Google and Neilson highlights the new environment and points to future changes.
Auto dealers need to review their digital platforms and marketing strategy. Dealers need to examine their dealership mobile web site for both speed and content (including current offers), CRM templates effectiveness on various mobile devices (mobile compliance), and QR code strategy evaluation.
Pete Richter, a Senior Consultant at Don Graff Automotive, wants dealers to understand the importance of having a mobile presence in the changing automotive retailing world. [Read more]The Article How Important is a Mobile Presence for Auto Dealers? appeared first on Automotive Digest.