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How Trade-In Marketplace Has Thrived
2013-01-30 19:21:25| AutomotiveDigest.com - Automotive Industry News
For dealers marketing to savvy consumers in this era of transparency, trade-in value has increased in importance. Juan Flores, recently hired by AutoTrader as Trade-In Marketplace director of operations, says its a unique opportunity to bring together consumers and dealers making the trade-in what consumers expect and what dealers prefer. AutoTrader.coms Trade-In Marketplace generated its five millionth offer in mid-January, after having been started up at the peak of the recession in June 2009. Its the only place consumers can go to access instant offers on their used cars. Juan Flores, director of AutoTrader.com Trade-In Marketplace operations, looks favorably at the benefits dealers achieve from this dealer-focused program as he settles into his new role at the company.
Tags: marketplace
thrived
tradein
Category:Automotive