Home How kombucha can capture the hearts and minds of US consumers - Research in Focus
 

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How kombucha can capture the hearts and minds of US consumers - Research in Focus

2018-09-05 18:38:00| Daily beverage news and comment - from just-drinks.com

Kombucha is one of the more unexpected success stories in American beverages. Until about a decade ago, few had ever heard of it and most people drinking kombucha were brewing it themselves using borrowed bacterial cultures. Now, the fizzy tea has gone mainstream and is growing faster than almost any other drink in the US.

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