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How retailers build a relationship with Gen Z

2017-07-27 14:44:00| Daily apparel & textile news and comment - from just-style.com

Targeting and gaining the trust of Generation Z has become a key battleground for retailers as they try to figure out exactly what it is this group born between the mid-1990s and early 2000s wants, and importantly, what they can do to win these consumers over.

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