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How 'see-now-buy-now' is disrupting the retail supply chain

2018-02-15 18:02:00| Daily apparel & textile news and comment - from just-style.com

Technology and social media have transformed consumers into veritable fashion industry insiders. No longer looking to retailers to direct them towards the newest hot looks, they're shaping them themselves in a new fashion world where the only true trend is that there are no trends. When consumers see something they want, even if it's on the runway, the expectation is that they will be able to buy it right then, not next season.

Tags: supply retail chain disrupting

Category:Consumer Goods and Services

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