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How the worlda s biggest food giants swallowed the pet food industry

2015-02-05 14:36:47| Food - Topix.net

J.M. Smucker -- the megabrand behind Folgers coffee, Jif peanut butter, Pillsbury, Crisco and its namesake jam -- announced this week that it would pay about $5.8 billion to buy Big Heart Pet Brands, maker of Meow Mix, Milk-Bone, Pup-Peroni and Kibbles 'n Bits. That's following last year's $2.9 billion gobbling-up of pet-food lines Iams and Eukanuba by Mars, the candy titan behind M&M's, Snickers and Skittles -- a deal that bulked up Mars' pet-brand portfolio, including Whiskas and Pedigree.

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