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How to market moderation - Consumer Trends
2016-01-19 10:30:00| Daily beverage news and comment - from just-drinks.com
Reconciling two prevalent trends in the alcohol sector - moderation and premiumisation - represents one of the critical challenges facing alcohol marketers, writes Ben Cooper. Particularly as they seek to attract and retain young adult consumers.
Tags: market
consumer
trends
moderation
Category:Food and Related Products
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