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How to reach Gen Z in the coronavirus era - focus

2020-08-06 13:25:00| Daily beverage news and comment - from just-drinks.com

Social media platforms such as TikTok and Instagram have played a large role in Gen Z lives during the coronavirus lockdown. But how can drinks brands target Gen Z consumers through social media in the era of COVID? just-drinks spoke to the alcohol brands and marketing experts using digital platforms to engage the newest demographic of legal-age drinkers. [ more ]

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