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How to sustain cotton's competitive advantage

2016-04-05 19:20:00| Daily apparel & textile news and comment - from just-style.com

Cotton has an image problem. It's out of fashion with mills, brands, designers and consumers, and a global glut of polyester - cotton's major competing fibre - is encouraging low prices. So how does cotton compete in such a market? Robert Antoshak, managing director at Olah Inc, believes sustainability is cotton's competitive advantage.

Tags: advantage competitive sustain cottons

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