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How to tell if your Twitter, Facebook and LinkedIn efforts are paying off
2013-03-25 11:00:00| Network World Clear Choice Tests
As businesses make more use of social networks, the number of engagement, analysis and monitoring tools has exploded. Enterprises are trying to understand their return on social media investments, to find out if their Twitter and Facebook marketing campaigns are actually delivering customers. They want to track social mentions across multiple networks and be responsive to both kudos and complaints.
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Category:Information Technology