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Hulu announces 30% subs growth, new content, ad partners
2016-05-04 15:33:00| Telecompaper Headlines
(Telecompaper) On-demand streaming service Hulu announced that its subscriber base rose by more than 30 percent in a year and is set to reach 12 million subscribers in the US by the end of May. Speaking at the Hulu Upfront Presentation, CEO Mike Hopkins said the company would build on its incredible growth in subscribers and engagement by "going even bigger and bolder" in 2016. Hulu has secured exclusive US streaming VoD rights to Ron Howard's feature documentary, "The Beatles: Eight Days a Week", debuting in cinemas and on Hulu this autumn. The company also announced advertising-related collaboration with BrightLine, Havas Media, Nielsen and Milward Brown. Separately, Hopkins confirmed to the New York Times that Hulu plans to create a service combining both live and recorded programming from a reduced bundle of broadcast and cable channels.
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Category:Telecommunications