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Hyundai courts brand prestige with Hermes model makeover

2013-03-28 02:14:52| Automakers - Topix.net

South Korean carmaker Hyundai Motor Co hopes a touch of Hermes will make its priciest sedan as desirable as the French retailer's exclusive handbags and catapult its cachet into the same league as luxury European rivals.

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Category:Automotive

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