Hyundai Motor Company announced that it has hired the former Lamborghini executive, Manfred Fitzgerald, in an attempt to lose the value-for-money brand image and switch to a more luxurious recognitions among its potential drivers. Fitzgerald, 52, who was the brand and design director at the Italian supercarmaker, is now going to be the senior vice president at Hyundai Motor and will oversee the carmaker's strategy at a global level regarding its luxury car brand Genesis.