je.st
news
INTERVIEW: Levi Strauss refocuses on "profit through principle"
2014-12-03 18:09:00| Daily apparel & textile news and comment - from just-style.com
Levis Strauss & Co is returning to its roots. The denim stalwart, which has been battling sluggish traffic trends, international challenges and a revolution in activewear, is looking to re-establish leadership in its sector. A touch of nostalgia, plenty of innovation, adjustments in sourcing strategy, and global expansion are all part of the plan. just-style talks with Seth Ellison, the group's president for Europe.
Tags: interview
profit
principle
levi
Category:Consumer Goods and Services
Latest from this category |
All news |
||||||||||||||||||
|