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IT buyers starting to look a lot like consumer shoppers
2013-11-27 13:42:55| InfoWorld: Top News
During the dot-com boom many years ago, the then-called New Economy magazines boasted thick, 100-page folios chock-full of ads. At the Industry Standard, for example, there was a waiting list to buy advertising space. Magazine salespeople weren't really selling at all; they were merely well-paid order-takers. Customers already had done their research and knew what they wanted.
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Category:Information Technology
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