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Industry Embarks On First Sustainability Study

2013-02-21 21:33:00| Beef

Sustainability has become a cultural buzzword of late. The trouble is that just about everyone has a different definition of it. To clear the air, and position the beef industry as a leader in the sustainability movement, the beef checkoff is conducting the first-ever, comprehensive, farm-to-fork life cycle analysis of beef. The purpose is to determine, with scientific certainty, the many improvements the beef industry has made in its economic, environmental and social obligations to society. read more

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