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Intel's Atom is on a collision course with Core -- and everybody loses

2013-06-05 14:10:30| InfoWorld: Top News

Intel has made it clear that its fourth-generation Core or "Haswell" processors will power future PCs. But at the low end of the notebook market, the company's branding strategy will be far muddier -- and that's bad for Intel, considering it needs to tell consumers exactly what to buy.

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