A lead comes in, then what? What is the best approach to handling an Internet lead? You will need to set up a process that never gives up on your prospects.
By following these best practices, you can set your Internet department up for success:
Create a road map
You will need to chart out your process, step by step. This should take your sales processes from the floor and mirroring them online. This is because selling the car will never change; only the way we communicate will be different. Your communications will come from your lead management tool, so make sure the processes you create on paper can be set up properly inside of the technology solution you possess.
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