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Internet Lead Success: Adopting to Changing Buying Behaviors
2013-04-06 21:52:34| AutomotiveDigest.com - Automotive Industry News
Since 1995 when Autobytel pioneered the automotive Internet, online car buying behaviors have evolved. What we thought were the tried and true rules of successful Internet lead management have evolved too. For those of us in the online automotive space, recent studies* reveal some surprising results about how indecisive todays car buyers really are, with nearly 60 percent of buyers narrowing their decision to one model during the final week before buying, and new vehicle shoppers considering 3.3 vehicles to purchase, compared to 3.1 vehicles in 2012 and 2.9 vehicles in 2010. Behind these changes are two fundamentals: Brand/product parity and changing vehicle buyer demographics. Read more from Autobytel.com.The Article Internet Lead Success: Adopting to Changing Buying Behaviors appeared first on Automotive Digest.
Tags: internet
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Category:Automotive