Home Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment
 

Keywords :   


Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment

2015-10-02 14:02:00| Daily beverage news and comment - from just-drinks.com

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the guests was about why the company - which outlined heritage as an important factor when it comes to targeting new consumers - hadn't chosen to buy a moth-balled distillery with a ready-made history.

Tags: comment brand jack irish

Category:Food and Related Products

Latest from this category

All news

»
05.11NI rise hits workers harder than employers, says OBR
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Wind Speed Probabilities Number 8
05.11Tropical Storm Rafael Public Advisory Number 8
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Forecast Advisory Number 8
05.11Lenzing Expands Nonwovens Range
05.11Netflix Europe offices raided in tax fraud probe
More »