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Is Egypt the World's Most Underrated Market?

2015-03-23 16:15:07| Beverages - Topix.net

At Sharm el-Sheikh, a resort town on the Red Sea known for hosting Middle East peace conferences, a cadre of top advertising and marketing executives gathered last week, including Unilever CEO Paul Polman; GE Chairman-CEO Jeffrey Immelt; Coca-Cola International President Ahmet Bozer and WPP CEO Martin Sorrell. The subject was economic development in Egypt.

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