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Is Employee Loyalty Killing Your Dealership?
2013-05-26 18:51:08| AutomotiveDigest.com - Automotive Industry News
Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results. Can efforts to capture customer loyalty be thwarted by employee loyalty? According to customer experience researchers Temkin Group, engaged employees are key to engaged and loyal customers. "Engaged employees deliver a better customer experience; a better customer experience creates customer loyalty; puts employee engagement; and, customer loyalty leads to more profitable business results," Bruce Temkin, managing partner, told Direct Marketing News. Mike Gorun, Managing Partner and CEO of Performance Loyalty Group, gives auto dealers tips on how to engage their employees and keep them loyal so that they, in turn, can help create loyal customers. [Read more]The Article Is Employee Loyalty Killing Your Dealership? appeared first on Automotive Digest.
Tags: employee
killing
loyalty
dealership
Category:Automotive