While many of us think of a soft drink or Doritos when we think of PepsiCo , there is a whole other side we often forget about. A fairly strong shift in customer preferences over the past several years has made it so that companies that have thrived in selling delicious yet non-nutritious snacks and beverages for generations, have found themselves in an aggressive mission to create products tailored to the health conscious consumer; PepsiCo has been no exception.