The vehicle remarketing industry needs to steer clear of what Nancy Rabenold, Xcira CEO, calls the Diffusion of Technology.
Take 3 minutes and get your head around this important issue by streaming what Nancy Rabenold of Xcira is saying and suggesting.
The competitive nature of wholesale and retail used vehicle sales transactions seems to have produced a conundrum among a selective few channel providers that -- prevents change, hampers expectation of adoption of technology and new ideas -- and has created a need for charismatic leadership to mobilize the industry behind industry wide adoption of technology, standards, and marketing strategies.
Who seems to be in the forefront to deliver such leadership? Dealers can stem this diffusion of technology by becoming the Force Majeure to consolidate supply channels, standardize practices, and mobilize the entire vehicle remarketing industry and, for that matter, the OEMs and the entire used vehicle supply chain.
The Article
Is the Vehicle Remarketing Industry Stuck on Diffusion of Technology & Lack of Leadership? appeared first on Automotive Digest.