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Japan's 'Super Cool Biz' targets women

2013-05-30 10:00:00| Climate Ark Climate Change & Global Warming Newsfeed

Yomiuri Shimbun: With the so-called Super Cool Biz campaign set to start on Saturday, Japan's Environment Ministry is promoting fashion, makeup and odour-fighting laundry detergents to help keep women cool and stylish during the summer. While some women might rebuff such suggestions as none of the governments business, the ministry is seriously targeting women for this years Super Cool Biz campaign, which runs through September 30. Introduced in 2011 in the wake of the Great East Japan Earthquake, the campaign...

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