Bill Cole Automall has a well-earned reputation as an innovator among auto dealerships in southeastern West Virginia. It is a local landmark thanks in part to the dealerships signage advertising.
The Background
Bill Cole Automall, between Bluefield and Princeton, WestVirginia, had a problem on their hands: an expensive older bulb sign that cost over $1,000 per month to run. The dealership loved the advertising capability of the sign, but not the rising electricity costs. So, with the help of local sign dealer Todd Hardy at MC Sign Co., the dealership learned what a difference an energy efficient LED sign could make for their business.
The Bill Cole Automall outside of Bluefield, West Virginia, was well-known by the dealership signage, but it was costing them a fortune to maintain. Success in solving an expense issue, as portrayed by this dealership, is a lesson in smart management for all dealerships. [Read more]The Article Keeping Dealership Expenses Down Takes Many Forms appeared first on Automotive Digest.