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Kellogg APAC president: We're in a position to create the breakfast category in Asia

2013-09-19 00:07:26| Food - Topix.net

Kellogg has a two-fold strategy for breakfast in Asia Pacific - to define the sector while catering to local habits and taste, its regional president says Kellogg is in a position to drive, shape and ultimately create a cereal category in Asia Pacific, and that's exactly what it plans on doing, its regional president says.

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