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Kellogg 'most reputable' US consumer firm thanks to vocal sustainability efforts, says expert

2015-06-10 20:12:58| Agriculture - Topix.net

Kellogg's 2014 water reuse projects and committment to sustainable packaging counted for a lot, says the chief research officer at Reputation Institute Kellogg invested in impressive sustainability initiatives last year and communicated efforts well, helping it secure the top spot in the consumer reputation charts, says a research expert. The Reputation Institute conducted its annual RepTrak survey - speaking to 50,000 members of the American public in the first quarter of 2015 on their views about consumer companies.

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