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Kellogg profits slump 16%: 'Failed innovation' in US cereal a problem

2014-08-02 14:30:34| Food - Topix.net

Kellogg identifies poor performances in its US cereal portfolio: 'FiberPlus and Crunchy Nut are brands that, quite frankly, have not worked out for us,' says CEO Kellogg Q2 net profits slumped 16% with Special K and Kashi underperforming and 'failed innovation' across other parts of its US cereal portfolio.

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