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Kellogg pushes deeper into African market by buying an Egyptian cereal company for $50 million

2015-09-28 22:56:54| Food - Topix.net

Kellogg said Monday that it bought Egyptian cereal company Mass Food Group for $50 million as it seeks to boost its presence in Africa. When it was founded in 1996, Mass Food was the first company to introduce cereal to Egyptian consumers, Kellogg said.

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