As Kia Motors America rolls out its 2014 Cadenza premium sedan, the challenge and opportunity is how to capitalize on marketing this distinct new vehicle class category.
Scheduled maintenance could be an effective way to go for Kia, and customers expect a lot from dealers these days including simplifying their service experience.
Cadenza owners will have their first five factory-scheduled service appointments and applies to 36 months or 37,500 miles.
Kia sees it as a vital way to elevating value to new levels of sophistication, and could differentiate the Credenza from its competitors.
2014 Cadenza comes standard with UVO Services, which was designed to make scheduling service appoints easier than ever.
Read more about what Kia is up to packaging this complimentary service offering, and how it will work through Kia dealers.The Article Kia Using Scheduled Maintenance as a Perk for Buying a 2014 Cadenza appeared first on Automotive Digest.