LG -- the other major Korean smartphone maker -- on Wednesday unveiled its G2 device in New York, in what might be construed as an attempt to pip Samsung, which is slated to unveil its Galaxy Note III phablet on Sept. 4 in Berlin. "The most innovative aspect is the design," LG CEO Jong-Seok Park told a packed audience at the launch, which is based on "thousands of hours" of observation of smartphone users.