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Landlords Cash In as LED Billboards Go Big

2014-11-17 10:33:33| Real Estate - Topix.net

As Vornado Realty Trust prepares to throw the switch Tuesday on its mountainous electronic sign in the heart of Times Square, other landlords just outside the high-profile intersection of Seventh Avenue and Broadway are also betting on the digital-sign business. The sign along the front of the Marriott Marquis hotel will run the length of a football field and be six to eight stories high, according to a Vornado executive and company financial documents.

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