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Len Boselovic's Heard Off the Street: Corporate speak bears only a slight resemblance to English

2015-04-26 13:21:10| Food - Topix.net

It's impossible to make a "compelling" case that hiring William Shakespeare to author corporate communications like the ones currently circulating among drug makers Mylan, Teva Pharmaceutical Industries and Perrigo would "enhance shareholder value." Hiring a distinguished corporate wordsmith generates no "synergies," is not a "value proposition," and has no place on any corporate "platform."

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