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Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther

2013-03-13 17:36:54| Location-Based Services (LBS) Zone

New study from NYU Stern, University of Pittsburgh, Drexel University, and University of Texas shows that mobile promotions, which encourage additional in-store travel, increase unplanned spending.

Tags: travel mobile lesson shoppers

Category:Telecommunications

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