Lifeway Foods, Inc. , the leading U.S. supplier of kefir cultured dairy products known for their probiotic health benefits, will visit the Nasdaq MarketSite in Times Square as part of Nasdaq's 4th annual "Fit Week." The week runs from January 2-9, includes bell ceremonies featuring companies that help Americans lead healthier lifestyles, and directly precedes a new Lifeway campaign with the theme "Good for more than just you" that will debut on the Golden Globes broadcast January 11. In addition to ringing the Opening or Closing Bell during "Fit Week," participating companies will be featured on Nasdaq's Facebook and Twitter pages where they will provide customized tips for maintaining a healthy lifestyle in 2015.