The Lincoln MKZ commercial, titled Phoenix, generated the largest increase in traffic to dealership websites on game day among in-market auto shoppers.
Dylan Snyder, a Senior Analyst with Dataium, stated, While the Phoenix ad may not have been the most popular among football fans, it clearly resonated well with in-market auto shoppers.
Learn more from Dataiums annual Super Bowl Promotional Impact Report for automotive advertisers.The Article Lincoln MKZ Super Bowl Ad Drives Active Shoppers to Dealer Websites appeared first on Automotive Digest.