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MWV launches 'Amplify' based on consumer research

2014-10-23 22:43:48| Paper - Topix.net

The company intends the new dispensing solution, an airless pump-on-a-tube design, to go beyond functionally and to ensure consumers tangibly connect with a given product based on their sensory experience of the package. MeadWestvaco designed the Amplify package for skin care products that active consumers use.

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