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Manufacturer's Challenge: Selling the Technical Sizzle?
2015-12-08 11:31:12| Industrial Newsroom - All News for Today
Sometimes the customer asks "What?" when what they really want to know is "Why?". Not "what is the product" but rather "why should I use it" and "what would I like about it?". How do you address that dichotomy and answer what you assume to be the underlying question without seeming to avoid the stated issue? And...
Tags: technical
selling
challenge
manufacturers
Category:Industrial Goods and Services
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