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Mattel CEO reshuffles top execs to jumpstart turnaround

2015-06-02 23:24:37| Toys - Topix.net

Jean McKenzie, who leads Mattel's high-end American Girl doll business, will run Fisher-Price and the Thomas the Tank Engine brand in addition to her current role, according to a company memo. Fisher-Price has badly underperformed in recent years, after aggressive price hikes and lackluster new offerings led to a 13% sales decline last year.

Tags: top ceo turnaround mattel

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