(Telecompaper) Mediapro's forthcoming French pay-TV channel, airing most of the Ligue 1 football games, will be available directly via the IPTV platform of Bouygues Telecom. This follows a similar deal signed with Bouygues' rival SFR at the end of July, as part of a wider content partnership with Altice France. Going live on 17 August, the Telefoot channel will show the first Ligue 1 match of the new season on 21 August.