The Situation:
Millennials are projected to be the wealthiest generation ever, with a collective projected annual income of $3.4 trillion by 2018. That should be enough to entice automotive dealers to want to learn all they can about the generation born between 1980 and 2000 75 million strong who collectively represent major differences over the current crop of car buyers and everyone that came before them.
What Does This Mean for Dealers?
Valuable information contained in the study will help bring younger buyers into your dealership, and whats more, it will help your salespeople sell them a suitable vehicle. Without this information, you are probably losing a good number of sales each month.
AutoTrader.com has put together a study that explains who Millennials are, what they think about cars and driving, how they related to automotive brands and just about everything else todays automotive dealerships need to know about these potential car buyers. Drill down further to get this valuable information that will make the difference in selling, or not selling, to Millennials.The Article Meet the Millennials Coming to a Showroom Near You! appeared first on Automotive Digest.