A crowd listens to the Sarah Ayers Band perform at Aetna Americaplatz at Levitt Pavilion on the SteelStacks grounds in Bethlehem during the 2014 Musikfest festival, one of the region's attractions that has contributed to a higher profile for the Lehigh Valley. A crowd listens to the Sarah Ayers Band perform at Aetna Americaplatz at Levitt Pavilion on the SteelStacks grounds in Bethlehem during the 2014 Musikfest festival, one of the region's attractions that has contributed to a higher profile for the Lehigh Valley.