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Home › Millenial drinkers to fuel Irish whiskey growth - Brown-Forman

 

Millenial drinkers to fuel Irish whiskey growth - Brown-Forman

2015-09-29 14:29:00| Daily beverage news and comment - from just-drinks.com

Millennials in search of heritage and authenticity are helping to drive the Irish whiskey category, according to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting.

Tags: growth fuel irish whiskey

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