Millennials versus the over-55s - Where is the biggest opportunity for drinks producers? - Analysis - je.st - Millennials versus the over-55s - Where is the biggest opportunity for drinks producers?

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Millennials versus the over-55s - Where is the biggest opportunity for drinks producers? - Analysis

You can't move for mention of Millennials in the drinks industry these days. As a demographic, the Millennial drinker is the golden goose.