You dont need to be a rocket scientist to realize that the world is changing at a ridiculously fast pace. Over the last 2-3 years, the social web (Facebook, Twitter and YouTube) has gone from being cute to an important focus for many companies. In the automotive industry, there are still many people wondering who moved their cheese as they try and keep up with consumers who are armed with information like never before as they research and purchase, lease and service vehicles.
One of the biggest technology breakthroughs over the last few years has been the inclusion of GPS enabling location-aware technology in most mobile devices. This ability allows mobile apps an additional layer of intelligence so that they can better assist in searches, directions, locating of businesses and most importantly, two-way conversations.
Aaron Strout, head of location-based marketing at WCG, helps dealers understand the importance of keeping their mobile applications up to date and in the face of millions of users of mobile technology in a fast-changing world of interaction and communication as he outlines the three important mobile trends hitting the web in 2013.
The Article Mobile Trends: Three Key Trends in Mobile for 2013 appeared first on Automotive Digest.