Home Monster's Nigeria launch tweaked to "respect" religion, culture - Coca-Cola HBC CEO
 

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Monster's Nigeria launch tweaked to "respect" religion, culture - Coca-Cola HBC CEO

2018-02-14 14:00:00| Daily beverage news and comment - from just-drinks.com

The CEO for Coca-Cola HBC has said his company adjusted the launch of Monster energy drink in Nigeria to account for local religion and culture.

Tags: respect culture religion launch

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