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Netflix leads rise in OTT video services in Netherlands
2015-04-15 09:24:00| Telecompaper Headlines
(Telecompaper) More than one in ten (11%) Dutch households had a Netflix subscription in Q4 2014, according to the latest research from Telecompaper. This is equal to 865,000 households, and as each Netflix subscription can be used on several devices, many more total viewers for the over-the-top video service. The local streaming video services Videoland Unlimited and NLziet are less popular, with only a fraction of the subscribers of Netflix. The figures come from a survey of 6,200 Dutch consumers aged 12-80 during the fourth quarter of 2014 by the Telecompaper Consumer Panel. The survey also found that more than half the time spent watching video content was not live TV (linear broadcasting) in Q4 2014. Online video (eg YouTube) accounted for 10 percent of Dutch consumers' viewing time and downloaded or DVD content accounted for 11 percent. For younger people under 20, these percentages rise to almost 20 percent of the time. They spend less than 30 percent of their video time on watching live TV. Younger age groups also are increasingly consuming video via 'new' devices: 12-19 year olds watch on average 107 minutes a day of video content via mobile devices (smartphone, tablet and laptop).
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Category:Telecommunications