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New Analysis of Cancer-Related Tweets Shows Emergence of Physician 'Superusers'

2015-05-14 22:52:09| Logistics - Topix.net

Much of the conversation among physicians on Twitter about cancer is driven by a small number of doctors, according to a new analysis of digital behavior of U.S. physicians that found that the top 1 percent of physician Twitter users, by volume, contributed more than a third of all tweets about cancer during 2014. Physicians in the United States generate nearly 400 tweets a day about cancer on average - some 138,000 over the course of a year - but scientific meetings and awareness months can meaningfully boost the volume of conversation by as much as eightfold.

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